StoryShare Responds: Tech fact, not tech friction

By Phoebe Barker

Image by rawpixel

Last week we shared Raconteur’s Tech fact, not tech friction, written by Cloudbooking. We operate in different spaces (we build employee experience platforms, they provide room and facility solutions), but our values are the same. We’re all about creating smarter workplaces to help people love their work – great minds think alike!

According to the article, a happy workforce leads to improved productivity, greater talent retention and ultimately better customer experiences. According to Gallup research, this could be as much as 21% increased profitability.

A good employee experience

The importance of employee engagement is nothing new. Influencers and subject matter experts have made it clear that employee experience has to be a priority for businesses looking for continued success.

Workspaces increasingly need technology to support global changes happening all the time. Despite this, for many of us the technology we use at work is still slow, outdated or inefficient, and as a consequence the technology can actually prevent us from doing our jobs properly.

Unread emails (327)

Many basic processes in the workplace aren’t functioning properly and businesses are finding it more and more difficult to keep up with their innovative competitors. This means technology must lead the change to make things better.

Think of all the time you’ve wasted clearing through hundreds (maybe even thousands) of emails just to find one or two important ones. Or time spent desperately trying to get the printer from 2004 to work, or find the right information within a huge and clunky intranet you barely know how to navigate. Imagine what you could achieve if that wasted time could instead have been used to do something productive!

“More than half (52 per cent) of staff dream of interacting with workplace technology that offers the same sort of personalised experience they already get in their personal lives from the likes of Google or Uber.”

So what?

We know that technology can improve productivity and overall satisfaction. But what does this mean? And how do we get there?

Catering to existing habits

Cloud booking establish that the workplace technology your business adopts must be employee centric. It should solve the challenges of your workforce and be something your employees can’t live without. It should cater to existing habits, rather than requiring users to form new ones.

Technology should be flexible and available on-the-go, offline and on all devices, old and new. One of the most revolutionary changes in technology over the last ten years is the mobile device, with data that means we can access pretty much anything from anywhere in the world, in a matter of moments. These days, all work tech should be mobile first.

Remote workforce

One-size-fits-all workplaces simply aren’t possible anymore. Working from home, accommodating family or health demands, or simply being in a job that requires a lot of travel, cannot be done in a basic 9-5 with one defined location.

By next year 50% of us will be working remotely.

For an ever-growing remote workforce, supporting them and making sure that regardless of geographical location, they are still included, involved and engaged in their work, is imperative. If their engagement starts to slip, so will their competence to do the work.

That is why business technology should be available anytime, anywhere and on any device.

Out of office

From remote workers to deskless employees, it has been known for the employees working outside of an office environment to be forgotten during the design and deployment of internal technologies.

Employees on building sites, on shop floors, in factories, working in the transport sector or away from a desk-orientated environment without access to a laptop or computer, are a huge part of the workforce. So why are there still desktop exclusive intranets and communication systems which have to be connected to WiFi in order to work? These alienate and can exclude a whole part of a workforce.

To harness the power of wide scale engagement, the solutions and employee experience platforms have to be mobile first and available offline.

Instructions included

Technology should be simple, no-nonsense. Who has time for instruction manuals the size of Harry Potter books and expensive, long-winded training days just to learn how to use the workplace tech.

Engaging technology should feel effortless.

If using the technology comes easily, then you’re over the first hurdle. The second is to make it engaging, to reflect the consumer experience for highly successful personal entertainment platforms like Instagram, Twitter and Netflix. This is what gets users on the platform and keeps them coming back.

To emulate the entertainment and reward value of these consumer platforms, learning should be gamified, and communication experiences should be personalised. Think about what you enjoy in an app or piece of software, and see how you could apply it to more work-oriented systems. Just because it’s for business, doesn’t mean it can’t be fun. Remember, we’re living in a human age, and at the end of the day your employees are people!

Tech fact, not tech friction

Regardless of what stage your business is in, the only way to future proof it, is by keeping up and in with trends and consumer needs and demands. We shouldn’t walk into places of work every morning and see the sophistication of technology jump back a decade, especially when it’s readily available.

Businesses need to embrace the change, because it’s happening with or without them.


About StoryShare

StoryShare exists so employees can love their work.

StoryShare is a SaaS Communication and Learning Experience Platform optimised for mobile. The platform delivers ‘Netflix style’ communication and learning experiences to improve Employee Engagement and better equip people to do their jobs. The service can reach any employee, anytime, anywhere, on any device.

StoryShare is deployed at leading brands including Unilever, Accenture, Covestro, Renault and Upfield.