BYOD Initiatives

By Ben Myhill

KPMG UK recently instructed its administrative staff to hand in their company devices in an effort to cut costs. With many large companies realising that ditching the company phone could significantly reduce expenditure, there is more focus now on exploring BYOD initiatives.

On paper the benefits are obvious; as consumer costs for handsets are ever more competitive and generous data plans are readily available, sophisticated smartphones are now far more accessible.

In truth there is an industry perception that getting employees to use their mobile phones for work is seen as a very “tough sell” and often a reason why it is not further explored by companies.

Our new Report – Learning is not an island – completed in collaboration with The Fosway Group, unearths some surprising insights that challenges typical assumptions.

Importantly, by surveying a cross section of employees, the results were based on direct sentiment rather than perceived corporate pre-conceptions.

Downloading this free in depth report will reveal the complete picture and offer a reliable how-to-guide for all levels of business professionals. However here are a few takeaways;

  • Almost half those surveyed (46%) already use their personal mobile phone for work.
  • This increases to 63% amongst 16-34 year old demographic.
  • While the statistics lower for the older generations it is worth noting that 45% of 55-64 year olds would be willing to use their mobile phone for work.

Understandably, we found that agreed adoption seems to come with certain caveats from employees; ensuring their privacy is protected is a key consideration. A work app shouldn’t affect personal data plans or phone storage. Furthermore the objective and expectations associated with an app for work should be properly communicated.

One of the key questions we all naturally ask is  “what’s in it for me?” After all this is a “give to get” situation. Significantly, the answer can depend on the employees own approach to their work/life balance.

For some, having learning literally placed into their hands on  a “self serve” basis will mean it provides more flexibility.

This could mean a greater choice and control of when and where they work, creating opportunities to be more efficient so they can leave the office when it works for them. Likewise, it could be that they simply recognise that digital learning is always up-to-date, more engaging, interactive and beneficial to their own personal development.

This is obviously a win-win for businesses – they can provide a valuable learning enabler, enhance their internal brand and even promote an environmental policy through paperless delivery. In tandem to this, app technology is easier for IT departments to deploy without the costly hardware investment.

The upshot is: forget what you have heard when it comes to dismissing the idea of personal mobile adoption – it’s happening. As long as companies can ensure they are transparent in their overall objectives and do everything to remove the user barriers, BYOD can be a highly beneficial and cost effective initiative.


About StoryShare

StoryShare exists so employees can love their work.

StoryShare is a SaaS Communication and Learning Experience Platform optimised for mobile. The platform delivers ‘Netflix style’ communication and learning experiences to improve Employee Engagement and better equip people to do their jobs. The service can reach any employee, anytime, anywhere, on any device.

StoryShare is deployed at leading brands including Unilever, Accenture, Covestro, Renault and Upfield.