How do you measure Employee Engagement?

By Phoebe Barker

Recently at StoryShare, we’ve been talking a lot about the importance of Employee Engagement. We’ve done our research, built our experience platforms, and worked with numerous clients to deploy solutions that really work. But how do you know how your Employee Engagement strategy is doing? And more importantly, how do you measure it?

On a scale of 0-10…

Surveys that offer real time tracking are a brilliant way to find out how your employees really feel about their jobs. Receiving honest feedback from a collective source can give you trusted opinions of the internal strategies and how they’re impacting the company. They also provide an overall understanding of Employee Engagement levels in the business.

It’s important to find out how your people are finding their jobs. Do they like the strategies in place? Are they confident in what they’re doing? What would they improve? Providing polling functionality on our StoryShare platform has been a brilliant way to track Employee Engagement and company morale.

Once businesses get to the heart of the issues that really impact their employees, overall satisfaction will greatly improve.

Where’s Dave?

We’ve all had a “where’s Dave?” moment at work. A moment where you’re sat in the office and notice the empty desk opposite. Or where you were relying on someone for a piece of work or you had a meeting arranged, and at the last moment they call in sick.

While attendance percentage and overall performance are directly related to wider Employee Engagement,  there are too many other complex variables that have to be considered. What if Dave just has a weak immune system? Or a sick dog? But then again, what if Dave hates his job because he can’t navigate the new system or programme deployed?

In this case, the goal should be to prevent absenteeism in the first place, rather than accepting it and using it as a measurement tool.

Rather than use absent employees as tools to be analysed, fix the root of the problem and prevent the issue.

Find out why Dave can’t navigate the new programme deployed, and you’re well on your way to improving his engagement.

Theory VS reality

One-to-one discussions are a brilliant way to foster better employer-employee relations. Just talking to someone about how they’re getting on and being able to share interesting and relevant news with them can change their engagement levels completely. Although it would be nice for the CEO to sit down with every one of his team members and talk about how they’re getting on, there just isn’t the time for dedicated and personal meetings. So what do you do if that’s the case?

Internal comms apps that allow you to communicate important messages can connect companies anytime, anywhere and on any device.

Apps like Connect can tend to these important employer-employee relations without becoming a laborious and time consuming activity.

Let’s get flexible

According to Information Age, 56% of remote employees missed out on important information due to their remote status, with 54% being left out of meetings. Despite these negative statistics, remote working can revolutionise a business, helping to save money and improve employee satisfaction. But how do you get there, and stop people from being left out?

The resources in place have to cater for the changing workforce, supporting their choice for flexibility with tools to make sure they don’t miss out. The problem isn’t providing flexibility in the workplace and having a deskless workforce, it’s failing to cater to these changes once they’re made.

With a predicted 50% of the UK workforce to work remotely by next year, solutions need to put in place to help and encourage this workforce and reap the benefits.

Distance working can be more productive, but only if you manage it right. Human connection is what turns individuals into teams with talent, so you’ve got to make sure communication is still easily accessible when chatting to a colleague at the next desk isn’t an option. But how?

Replace stiff and transactional intranets; don’t rely on them for encouraging connections and unity, because they can’t keep up with breaking news, ever-changing content and fast consumers. Think instead about something every person uses all the time, everyday, with such ease they don’t even think about it.

Mobile Apps

Compare the frequency to which you log into an intranet to the frequency you check your phone, the difference is huge. That’s why mobile-first internal comms solutions are the future.

Fixing significant enterprise problems has to be about changing company culture from ‘need’ to ‘want’. When you need to do something, because you have to do it, the task becomes a chore. When you want to do something, the solution feels like a natural progression rather than a huge undertaking.

Can you argue with that? We certainly can’t.


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About StoryShare

StoryShare exists so employees can love their work.

StoryShare is a SaaS Communication and Learning Experience Platform optimised for mobile. The platform delivers ‘Netflix style’ communication and learning experiences to improve Employee Engagement and better equip people to do their jobs. The service can reach any employee, anytime, anywhere, on any device.

StoryShare is deployed at leading brands including Unilever, Accenture, Covestro, Renault and Upfield.