Blogs

Driving change with gamification

By Phoebe Barker

Image by Gerd Altmann from Pixabay

In the last decade, technology advancements have been unprecedented. We might not quite have flying cars or time travel, but we barely have time to get to grips with the latest iPhone before another, more intelligent (and better-looking), model is released.

It was only ten years ago that we saw the birth of apps commercially. Now, there are over 20 million registered iOS developers catering for the 500 million weekly visitors to the App Store alone.

Every day there’s a new app for a new thing that we didn’t even realise we needed… But once downloaded, we find we can’t imagine life without it. How reliant are you on the apps you use like Whatsapp, Uber, Instagram and more recently, banking platforms like Monzo. Could you do without? Perhaps – but would you want to?

We mean business

Although advancements in our personal technologies are leading the way, business apps are also experiencing the same stratospheric growth and change.

Mobile-first technologies are having such positive results in the workspace that they’ve instigated an entire change in culture, transforming how employees want to learn and expect to communicate, from the boardroom to the factory floor. But this is only the tip of the iceberg.

A global skills crisis

The skills gap is widening. New generations are entering the workforce and older generations are working for longer, and yet employers are still facing a global skills crisis. This is damaging employers, employees and the entire business ecosystem.

As automaton takes over and technologies reform the working world, jobs are changing and employees need to adapt.

Employers need to support this, or risk falling behind and becoming ‘out of touch’.

People Power

Businesses need to prioritise their most valuable assets, their people, and focus on human potential. They need to provide their employees with the right tools, that are flexible and streamlined, and in doing so champion personalised, experience-based skills development. This will help them become more engaged, better prepared to do their jobs and able to adapt to change.

But what are the ‘right tools’?

We’ve spoken a lot about the extensive benefits of mobile first technologies. We know the value of personalised content and learning solutions that work in real-time and are designed with the user in mind. But there’s one crucial element to the success of a learning experience platform that we still need to cover: Gamification.

What is gamification?

Gamification is a specific style of learning that actively encourages and motivates users to participate and learn, by playing on our natural competitive drive and the satisfaction that comes from rewards and recognition.

Traditional gamification is literally just playing games, but this is hardly workplace appropriate. Instead, elements of entertainment platforms that drive repeated use and satisfaction can be applied to app-based learning. If done right, it could completely eradicate the need for expensive and inefficient training days (or weeks), support compliance and help boost retention rates.

Why gamification?

Reading-based learning has around 10% retention rates, and lecture style learning is even lower at 5%.

In stark contrast, more experiential forms of learning with more active and collaborative engagement have retention rates upwards of 50%. Apps can be used to cover training syllabuses and educate, anytime and anywhere, while also providing more active engagement.

Learning apps that offer elements of gamification, including StoryShare Learn which contains badges, rewards and leaderboard ratings, appeal to one of the most basic human needs – gratification. You only have to look at the success of Facebook and Instagram to see that even basic collaboration platforms survive on instant gratification through likes and followers/friends. This is a sure way to success.

As businesses battle the growing skills gap, reduced retentions and decreased attention spans, the job in hand can seem huge.

Whether you’re looking to educate, motivate employees, encourage engagement, collect information, improve sales and ROI, or simply solve a business problem – well-structured gamification that captivates and engages, can be the solution.

 

 

About StoryShare

StoryShare exists so employees can love their work.

StoryShare is a SaaS Communication and Learning Experience Platform optimised for mobile. The platform delivers ‘Netflix style’ communication and learning experiences to improve Employee Engagement and better equip people to do their jobs. The service can reach any employee, anytime, anywhere, on any device.

StoryShare is deployed at leading brands including Unilever, Accenture, Covestro, Renault and Upfield.