5 ways to spring clean your internal communication strategy this month

By Phoebe Barker

In the month where daffodils are in full bloom and the shops supply enough chocolate eggs to keep the easter bunny in a job for several decades, there’s no better time to do some spring cleaning. We recommend you start with one of the untidiest parts of a business: internal comms.

Often businesses focus too much on their customers and clients and not enough on their employees and their internal communication strategy. This can be make or break for a business. Internal comms is what turns individual employees into a collective business working towards one unified goal. If your internal comms strategy is strong, your business is strong.


Reassess your strategy

First things first, take a step back and observe the situation. You need to understand what you’re dealing with before you can understand what the business needs.

Ask yourself, what is your purpose? What are your business challenges? Where are you falling behind and what is holding the business back? Consider what you’re communicating, and to whom. Why are you communicating the messages you are, what impact will they have? And importantly, is it working?

Do your research

Knowing your market inside and out is the best possible way to prepare for what’s to come. Understanding what’s going on equips you to improve, develop and compete. Here’s the top things you should be finding out:

  • How is the general industry doing?
  • What are your competitors doing?
  • How are both of the above communicating internally?
  • What platforms are they using?
  • What trends should you be following?
  • What trends should you be setting?

Reflect and learn

Now you understand your internal comms strategy and that of your competitors, you’re in a good position to get your colleagues and employees involved. No one knows more about what is and isn’t working than the people living it day in and day out.

Have you looked at what your people are searching for on your enterprise search?

Have you analysed usage of your current channels or system; what content has worked the best? What content, if any, got people talking?

Has any internal comms produced significant traction in the last 6 months? What was popular this time last year and is it still popular now?

Are people even consuming the content? Or does it keep getting put to the bottom of the to do list.

Encourage openness to discuss these questions and see what your internal comms strategy is really achieving. Surveys and email chains are good, but holding a meeting or team lunch is better. That way you can find out what they need, and how they’d like to move their communication forward.

Assess your technology

Are you using technology for your internal comms, and is it a help or a hindrance? Technology should be easy, accessible and flexible, fitting around the user rather than the other way round. Improved communication and collaboration through social technologies could raise the productivity of workers by 20 to 25 percent. So analyse what you currently have, and if all you’ve got is email, then we’ve got some work to do.

Speak to a professional

Ask someone who knows from experience and has the expertise to put a platform in place. Find someone who knows a solution better than anything. A little help can go a long way. You don’t have to go it alone; especially when someone has paved a path to success already.


About StoryShare

StoryShare exists so employees can love their work.

StoryShare is a SaaS Communication and Learning Experience Platform optimised for mobile. The platform delivers ‘Netflix style’ communication and learning experiences to improve employee engagement and better equip people to do their jobs. The service can reach any employee, anytime, anywhere, on any device.

StoryShare is deployed at leading brands including Unilever, Accenture, Covestro, Renault and Upfield.